Wednesday, September 23, 2009

Biggest Loser - Week 2

I was hoping to save this rant for later in the season, but the Biggest Loser is back at it, so early and so often, that this deserves its own post, up front.

I HATE the product placements in the show. If the Biggest Loser producers don't think we're smart enough to see through it, they misjudge us. Well, they misjudge me. I can't speak for the rest of America.

My issue isn't really that the product placements are in the middle of the show. Or that they are so poorly crafted. My BIG issue is that I KNOW that Jillian and Bob don't actually endorse those products nor do the contestants use them on the show (with the exception of maybe the protein powder). My issue used to be that the products they were endorsing weren't healthy, and I just couldn't believe that Bob and Jillian would actually support that in a weight loss plan. SUGAR FREE JELLO. Are you kidding me? I haven't written about my feelings about fake sugar yet, but I kind of feel like anything that's made in a factory shouldn't go into my body.

But I've heard Jillian talk enough now to know that she doesn't support these products either. And I've read her book, Master Your Metabolism, which I really recommend. She always says what I believe, "If it doesn't have a mom or come from the ground, don't eat it." So how can she be on national television, telling overweight America to eat Sugar Free Jello? (I know there are other products, but that's what comes to mind right now.) Furthermore, there is evidence to suggest that storing your food in plastic bags leaches Estrogen into your food and that you are much better off storing it in glass (I *think* she mentions this in her book, but I'm not sure), so what is she doing endorsing Glad products?

I understand Hollywood. I understand corporate America. But I also think that if you truly believe in something, you need to be unwilling to compromise on basic principles of what you believe in (and make your living off of). Let someone else endorse Glad. Let someone else champion Sugar Free jello. Because while people may understand that it's a product spot in the middle of their show, they actually just might believe that you are telling them it's GOOD for them when you and I know better.

With that said, way to go on kicking Week Two's Butt. And Bob and Jillian, question: Why will you have to take a hit week 3? Why not keep training this way and delaying the hit another week? That's what you get paid the big bucks (by the corporate sponsors) to do.

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